MAKING EVERY DOLLAR COUNT
At WWF-Australia, we are committed to maximising the impact of your donation today, while ensuring we can operate efficiently and sustainably into the future.
MAKING EVERY DOLLAR COUNT
At WWF-Australia, we are committed to maximising the impact of your donation today, while ensuring we can operate efficiently and sustainably into the future.
Thanks to your incredible support in 2025, we delivered powerful outcomes for nature and people. Together, we restored or managed over 4.9 million hectares of land—an area larger than Switzerland—planted 75,000 koala habitat and food trees, and secured 31 million hectares of ocean protection for marine life. We strengthened Indigenous leadership by supporting the hand-back of Wadja Country, engaging Indigenous Peoples or local communities in 71% of projects, and growing the Strong Women for Healthy Country Network to 647 members. Every action counts, and these milestones show the impact of your generosity.
Gifts left in Wills are a critical part of this picture – resourcing 23% of all that was achieved in 2025.
Your Impact in Action: What We Achieved Together in 2025
The generous support of Australians achieved so much for nature in the last financial year, including:
How your donation helps
Every year WWF-Australia releases our complete financial statements, showing where every dollar went.
In the last financial year, 74% of our income was dedicated to conservation programs regenerating Sky, Water and Country.
The remaining funds were allocated as follows:
- 8% was allocated to administration, governance and monitoring systems, helping us operate efficiently and accountably. This includes vital investments in IT, reporting, security and finance.
- 18% was spent on raising the next dollar for our conservation work.
We review our costs annually to ensure every donation is used to maximum effect for nature and wildlife.