The estimated number of sharks, dolphins, turtles, dugongs and sawfish caught by commercial gill nets on the Great Barrier Reef each year.
The ocean just got a lot safer - and your face is about to get a lot cooler - thanks to ReefCycle sunglasses.
ReefCycle sunnies started life as a deadly commercial gill net on the northern Great Barrier Reef.
Thanks to WWF-Australia and our awesome supporters, we bought the net and pulled it from the water forever, saving the lives of countless marine creatures.
Now VisionDirect and WWF-Australia have upcycled 100% of the gill net, turning it into these super sustainable sunglasses. Introducing ReefCycle!
Join the pre-sale now and be one of the first to own a pair of limited edition ReefCycle sunglasses.
As an exclusive pre-sale offer, the first 1000* pairs of ReefCycle sunglasses will be personalised with the marine animal of your choice (see selection below). Polarised and non-polarised options available.
The more ReefCycle sunnies we sell, the more ocean plastic we can upcycle, and the more marine life we can save.
Pre-order your pair today.
*A minimum of 200 pre-orders are required for production and delivery of sunglasses in November. In the event this target isn’t reached, pre-orders will be refunded.