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ReefCycle

You bought the net, now shop the sunnies

©Sam Lawrence

Pre-order NOW!

Reef Cycle sunglasses product shot REEFCYCLE from $89 POLARIZED from $139

WWF X Arise Collective

Limited edition
ReefCycle sunglasses
From $89 (incl. shipping)

For a September delivery*
 
(You will be redirected to the Vision Direct website)

98,228

The estimated number of sharks, dolphins, turtles, dugongs and sawfish caught by commercial gill nets on the Great Barrier Reef each year.

 

The ocean just got a lot safer - and your face is about to get a lot cooler - thanks to ReefCycle sunglasses.

ReefCycle sunnies started life as a deadly commercial gill net on the northern Great Barrier Reef. 

Thanks to WWF-Australia and our awesome supporters, we bought the net and pulled it from the water forever, saving the lives of countless marine creatures. 

Now VisionDirect and WWF-Australia have upcycled 100% of the gill net, turning it into these super sustainable sunglasses. Introducing ReefCycle!

Join the pre-sale now and be one of the first to own a pair of limited edition ReefCycle sunglasses. 
 
As an exclusive pre-sale offer, the first 1000* pairs of ReefCycle sunglasses will be personalised with the marine animal of your choice (see selection below). Polarised and non-polarised options available.
 
The more ReefCycle sunnies we sell, the more ocean plastic we can upcycle, and the more marine life we can save.
 
Pre-order your pair today.

 

 

*A minimum of 200 pre-orders are required for production and delivery of sunglasses in September. In the event this target isn’t reached, pre-orders will be refunded.

 

ReefCycle

ReefCycle sunglasses worn by two models © WWF-Aus
ReefCycle sunglasses product shot
ReefCycle comes in matte black

Lens Options

Non Prescription

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High quality

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Polarised

 

Our ReefCycle frames come with non-polarised lenses for $89, or polarised lenses for $139.

Prescription

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High quality

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Polarised

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Transition

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Mirror

 

Your prescription can be added to the lenses with a wider choice of lenses colours and coatings.

Marine life we’ve helped protect

Every pair of sunglasses purchased will be embossed with a marine animal whose future depends on a Net-Free North.
This is exclusive to the first 1,000 pairs sold. Personalise yours today.

visionDirect_embossedAnimalIcon_Dugong
Dugong
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visionDirect_embossedAnimalIcon_Turtle
Turtle
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visionDirect_embossedAnimalIcon_Dolphin
Dolphin
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visionDirect_embossedAnimalIcon_Hammerhead
Hammerhead
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visionDirect_embossedAnimalIcon_Sawfish
Sawfish
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InfographicWWf
VisionDirect-gillnet

1,000 sustainable
sunglasses made
from the gill net

VisionDirect-girls-n-net

By upcycling materials that were once lethal to marine life into something that is sustainable and useful, ReefCycle is unlocking a circular economy in eyewear.

Help us reach our target to sell 1,000 sunglasses so we can continue to turn more problematic ocean plastics into sunglasses. 50% of proceeds from ReefCycle will support WWF conservation work like advocacy for a Net-Free North.

More about #NetFreeNorth

Commercial gill nets on the Great Barrier Reef can stretch up to 1,200m in length - that’s the same length as 24 Olympic swimming pools. These deadly nets hang like lethal curtains across the ocean, where vulnerable marine wildlife can get entangled and drown within minutes.

Last year, WWF-Australia supporters helped remove the last full-time commercial gill net from the northern Great Barrier Reef, but there are still 240 active gill net licences held along Queensland's east coast that can move in and start fishing. It is urgent we protect and secure this precious area. That’s why we’re campaigning for a Net-Free North.

Gill nets aren’t the only threat facing our marine life. Out at sea, plastic can be deadly. Marine animals can mistake plastic for food and choke or starve to death, while others can become entangled in plastic debris.

WWF and Arise Collective Dark lockup

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