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Dugongs Banner  ©  Sam Lawrence

Dugongs Banner 600x300 © Sam Lawrence


  • ReefCycle sunglasses
  • Q. Will the sunglasses fit me?
    A. Our sunglasses come in size 54, which is a standard eyewear size designed to fit most people. Not sure what size is right? Head over to our size chart here.
  • Q. How long will shipping take?
    A. Sunglasses will be delivered in early 2020.
  • Q. Can I include my prescription?
    A. Of course! You can include your prescription details and pick from a range of flash lens tints at the check out.
  • Q. Can I return the sunglasses?
    A. If for any reason you are unhappy with your ReefCycle sunglasses, you can return them by contacting
  • Q. What is the difference between polarised and non-polarised lenses?
    A. Non-polarised lenses contain the standard lens coatings and are 100% UV protecting. Polarised lenses also contain these features and are also able to block glare created from light reflected off surfaces. This makes polarised lenses ideal for the beach!
  • Q. How do I look after my sunglasses?
    A. Always carry your sunglasses in the case provided when not worn, and avoid cleaning the lenses using abrasive fabric, such as a t-shirt. Instead, always use the microfibre cloth provided. If the microfibre cloth doesn't suffice, use only a lens cleaning spray, as any household cleaners can remove the protective lens coatings.
  • Q. Where do you ship to?
    A. At this stage we are only able to ship to Australia.
  • Q. How can I contact you?
    A. For any enquiries you can contact us by email at
  • Q. Is my purchase tax deductible?
    A. The purchase our your sunglasses is not tax deductible.
  • Partnership and Production
  • Q. Why do WWF and VisionDirect partner to produce sunglasses?
    A. In 2018, thousands of supporter donations helped WWF-Australia buy and retire the licence for the last commercial gill net operating full-time in the northern Great Barrier Reef. WWF-Australia has partnered with VisionDirect to not only recycle the gill net but also to find an alternative use that can help save Australia's local marine wildlife. ReefCycle sustainable sunglasses are unlocking a circular economy in eyewear by minimising waste and making the most of an unwanted resource. Each pair will help protect local marine life, with 50% of the proceeds going back to WWF for conservation work like advocacy for a #NetFreeNorth.
  • Q. Where did the net come from ?
    A. The net was removed from Princess Charlotte Bay, in the Far North Queensland on the Great Barrier Reef.
  • Q. Why did WWF-Australia buy the net?
    A. Buying the last full time commercial gill net on the northern Great Barrier Reef was the first step in WWF-Australia's plan to create a Net-Free North.
  • Q. How many sunglasses can you make from the gill net?
    A. The gill net we purchased and removed from Princess Charlotte Bay in the northern Great Barrier Reef contains enough material to create around 4,000 sunglasses frames.
  • Q. How long is a gill net?
    A. Gill nets on the Great Barrier Reef can be up to 1,200 metres in length. The gill net WWF-Australia purchased and removed from the Reef was 600 metres in length, the size of 12 Olympic swimming pools.
  • Q. What is Net-Free North? Where is it?
    A. Last year WWF-Australia launched its Net-Free North campaign with the goal to create the largest net-free area on the Great Barrier Reef and one of the world’s largest dugong havens. The campaign aims to ban lethal commercial gill nets from operating in the northern Great Barrier Reef, in Far North Queensland.
  • Q. How many dugongs will you save?
    A. By removing gill nets from the northern Great Barrier Reef, we will help protect the 4,500 dugongs that call the region home.
  • Q. How are the sunglasses helping to save marine species?
    A. By buying and removing the last full time commercial gill net from the northern Great Barrier Reef, we have created a 385 km2 safe haven for marine life that call the region home. Gill nets can be deadly to marine life like dugongs and sharks. These lethal nets hang like invisible curtains across the ocean, where vulnerable marine wildlife can get entangled and drown within minutes. 50% of proceeds from the sale of your sunglasses will go back to WWF-Australia to fund conservation work like advocating for a Net-Free North.
  • Q. Where were the sunglasses made?
    A. The gill net has been shipped to VisionDirect's laboratory based in Shenzhen, where it will be shredded, melted into pellets and produced into sunglasses.
  • Q. Why are you using the net ? Can you use other recycled materials?
    A. Not all plastics materials are the same. The fishing net is made from a material that is very well suited to produce sunglasses. If successful, we hope to turn more dangerous fishing nets into sunglasses.
  • Q. How much money goes back to WWF-Australia?
    A. 50% of profits will go back to WWF-Australia for conservation work like advocacy for a #NetFreeNorth.
  • Q. How will the proceeds be spent?
    A. 50% of profits will go back to WWF-Australia for conservation work like advocacy for a #NetFreeNorth or to stop plastic pollution from entering our oceans.
  • Q. Why do you need to sell 1000 sunglasses?
    A. This is a circular economy trial, trying to establish if there is enough demand for sunglasses made from recycled materials, so we can continue to recycle plastics/nets into something useful.
  • Q. What happens if you do not sell 1000 sunglasses?
    A. If we pre-sell less than 200 pieces, we won’t go into production. All those people that did purchase sunglasses will be fully refunded. If we sell 200 or more, we will go into production.