WWF-Australia and Botanica have been in a partnership since 2021 working to help conserve, restore and protect our natural environment.

In the first three years of partnership, together with the Australian Seed Bank, we created The Rare Bloom Project which aimed to save 120 native Australian wildflowers from the threat of extinction through a conservation program of seed collection, germination trials and propagation. We’re proud to have far exceeded this goal, with conservation support provided for an incredible 183 native wildflower species.

In 2024, we relaunched our Botanica partnership to drive awareness around the importance of protecting and restoring not just wildflowers, but all of Australia’s vital native landscapes. Botanica is supporting important project work to protect and restore forest landscapes at scale, helping us work towards our goal to Regenerate Nature by 2030.

To do this, the partnership will contribute to key WWF-Australia initiatives such as working to protect over 1 million hectares of existing forests, as well as restore 100,000 hectares of deforested landscapes that have been degraded or lost through bushfires of logging.

By working with landholders, farmers, Traditional Owners, communities, businesses, governments and with the support of partners like Botanica, we aim to protect and regenerate vital landscapes and species and make the changes needed to move Australia from a deforestation hot spot to a reforestation leader by 2030.