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Green sea turtle (Chelonia mydas) with a plastic bag, Moore Reef, Great Barrier Reef, Australia © WWF / Troy Mayne

Reduce Your Use

It’s time to #ReduceYourUse. Small changes have a huge impact for our planet and marine wildlife.
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Plastic. It’s become such an essential part of our lives, but the statistics on plastic pollution are staggering. On average, Australians produce 3 million tonnes of plastic each year, but only 12% is recycled. More frightening still, up to 130,000 tonnes of that plastic will find its way into the ocean.

The good news is that we can all start making small changes that will collectively make a difference for the future of our planet.

Will you pledge to #ReduceYourUse?


Green turtle hatchling have to climb over rubbish strewn on the beach, Juani Island, Tanzania © Brent Stirton / Getty Images / WWF-UK

Brett Heywood, SeaQuest Fiji CEO, Dermot O'Gorman WWF-Australia CEO and Ken Katafono, TraSeable Solutions CEO next to a yellowfin tuna about to be tagged with QR code

85% of Australian seabirds are affected by plastic pollution.

Out at sea, plastic is deadly. Marine animals like turtles can choke on plastic bags mistaken for jellyfish, seabirds get entangled and larger animals like whales can starve because their stomachs are so full of plastic they’ve eaten.


Microplastics can be just as fatal. Smaller creatures like plankton can ingest it, making its way up the food chain and onto our plates.

Plastic trash gathered on Rubu Island, Kenya © Georgina Goodwin / Shoot The Earth / WWF-UK

95% of plastic packaging is discarded after a single use.

Plastic products are convenient, right? While they might make our daily lives easier, they’re costly to our environment. Most plastics don't biodegrade, so unless they’re recycled or repurposed, they pose a significant threat to marine wildlife.

Plastic bag floating in the ocean © / Sue Daly / WWF

Small actions = big change

Small decisions like choosing a plastic free product, using reusable bags, recycling scraps of plastic or saying no to disposable plastic can make a huge difference for the future of our planet.


It’s the easiest thing we can do to make a positive impact.

Steps to scrapping plastic


Shop to drop

Choose products with no or minimal plastic packaging, and remember your reusable shopping bags

Bring your own

Drink from reusable bottles and take a keep cup to your barista for your morning brew

Say no to straws

and plastic cutlery, ask for compostable takeaway containers or bring your own

Stash the trash

Collect all your soft plastics and recycle them with REDcycle at your local supermarket

Spread the word

Ask your supermarket or food retailer to establish a plastic free aisle and to reduce excessive packaging

Giant otter (Pteronura brasiliensis) adult playing with plastic bottle, Pantanal, Pocone, Brazil © / Paul Williams / WWF

Giant otter (Pteronura brasiliensis) adult playing with plastic bottle, Pantanal, Pocone, Brazil © / Paul Williams / WWF


In photos: Drowning in plastics

Our precious marine wildlife are facing a deadly threat: plastic pollution. See the impact for yourself.