Portrait of Icarius an adult male koala (Phascolarctos cinereus) eating an Eucalyptus leaf at Return to the Wild Inc. Toowoomba, southeast Queensland © Doug Gimesy / WWF-Aus

Portrait of Icarius an adult male koala (Phascolarctos cinereus) eating an Eucalyptus leaf at Return to the Wild Inc. Toowoomba, southeast Queensland © Doug Gimesy / WWF-Aus


  • corporate partnerships
  • koalas
  • biodiversity

KoalaKoala is the first partner to support WWF’s Towards Two Billion Trees campaign, which aims to grow and save two billion trees in Australia by 2030. Together, we will create homes for koalas and end deforestation in Australia.


Unified in a common goal to protect threatened and endangered wildlife, Koala and WWF have been in partnership since August 2017. The partnership aims to inspire and educate Koala’s customers about the work of WWF to protect threatened and endangered wildlife, such as stopping activities including excessive tree-clearing that puts iconic species and habitat at risk.

Through the partnership, Koala donates funds to WWF from every mattress sold – helping to protect wildlife like the koala in Australia and the Amami rabbit in Japan. 


As of April 2019, Koala have been supporting new research projects which are trialling practical methods to cool the sand temperature of green sea turtle and hawksbill turtle nests. This is supported through donations from sales of their Koala sofa. Reports have revealed that increasing temperatures in the northern Great Barrier Reef are turning populations of marine turtles almost completely female. Through Koala’s support, WWF-Australia aims to find the best method to return hatchling gender numbers to more natural levels. Learn more about this project here.


In addition, Koala and WWF-Australia are working together to give the Kangaroo Island glossy black cockatoo the best chance of recovery. Up to 75 per cent of the glossy black cockatoo population on Kangaroo Island lived within the 210,000 hectare area that was burnt during the summer bushfires. The proceeds of sofa bed sales, will help replace the artificial nest boxes lost in the fires. These nesting boxes are critical for ensuring healthy breeding populations.

As part of the partnership, Koala and WWF are also investigating ways to reduce the environmental impacts of Koala’s business operations, further supporting WWF’s work across sustainable sourcing strategy and climate action.




At Koala we believe in reversing environmental trends and leaving the Earth in better condition than we found it. That's why we partner with organisations like WWF, supporting their work to build better habitats and innovating together to help protect biodiversity.

Mitchell Taylor

KOALA Co-founder, Director



The bottom line

Globally, WWF has been working successfully on the conservation of the world’s most iconic species for over 50 years. WWF works in partnership with a variety of organisations, communities and individuals to protect those endangered species most in need.

Australia's vast continent is home to some of the most magnificent plants and animals on Earth. Many have evolved in splendid geographical isolation and are found nowhere else, including the koala. Sadly, being iconic and symbolic is not enough to save the koala from the threat of extinction. In the 1920’s, hundreds of thousands of koalas were shot for the fur trade and now they are contending with the consequences of ongoing excessive tree-clearing.

Together, we can work for the conservation of our world’s most threatened and endangered species, restore their habitats, protect them from destruction and win the fight against extinction.



Species supported by Koala

  • Glossy black cockatoo © WWF-Australia / Paul FahyGlossy black cockatoo 
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