Introducing OpenSC, a new blockchain-enabled food tracking platform developed in partnership between WWF-Australia and BCG Digital Ventures.
OpenSC uses cutting edge technology to track individual products from origin to consumer. The aim is to help businesses and consumers avoid illegal, environmentally damaging or unethical products, while improving supply chain accountability and transparency.
How OpenSC works
OpenSC enables businesses to track their products - anything from food to tissue paper - by adding a unique blockchain code at the product’s point of origin, such as the moment a fish is caught at sea.
The blockchain is a digital ledger that cannot be tampered with. It records the movement of a product along the supply chain and can store a range of information, such as when, where and how the product was produced, plus any social and environmental certifications or other data.
Consumers can also use OpenSC to learn more about the products they purchase. A simple example of the product in action is wild-caught Patagonian toothfish. By simply scanning a product QR code with their smartphone camera, OpenSC will show where the fish in front of them was caught, how it journeyed along the supply chain, and importantly - that it comes from a certified sustainable fishery and was not caught inside an established marine protected area.
More Sustainable supply chains
Growing numbers of consumers prefer to buy products that are sustainable and ethical. Increasingly, consumer purchasing decisions reflect their social and environmental concerns, as well as price and quality.
When it comes to the fishing industry, OpenSC is already able to verify whether fishing occurs in legal waters. For example, working with Austral Fisheries, OpenSC has traced their ‘Glacier 51’ Patagonian toothfish from the point of catch in Antarctic waters through to final customers in Asia, Europe and the Americas, using a combination of vessel monitoring data, machine learning software, the Internet of Things (IoT) and blockchain technology.
On top of the existing MSC sustainability certification of this fishery, OpenSC provides additional reassurance to consumers that their fish has not been caught illegally, in an established marine protected area or by an unregistered vessel.
Good for business
OpenSC is driven by the conviction that what is good for the planet and humanity, should be good for business. Improved supply chain traceability and transparency technology unlocks a wealth of benefits for businesses committed to more sustainable and ethical approaches.
By using OpenSC, consumers can also be confident about what they are eating, where it came from, and how it got to them. Businesses can share the journey of their products with their customers through engaging digital experiences in restaurants, supermarkets and online.
As a transparency platform, OpenSC will enable more responsible and ethical consumption, so that businesses and consumers alike can verify, trace and share data on the sustainability of their products.