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Pole and line tuna and baitfish fishery project, Indonesia. Bitung, Sulawesi, Indonesia. © Paul Hilton / IPNLF / WWF-Aus

Pole and line tuna and baitfish fishery project, Indonesia © Paul Hilton / IPNLF / WWF-Aus

WWF-Australia and OpenSC

In an innovative partnership, WWF-Australia and  BCG Digital Ventures have launched a revolutionary new online platform called OpenSC that uses blockchain to track food and help people to avoid illegal, environmentally-damaging or unethical products. As WWF-Australia’s first social impact venture, OpenSC recently raised over US$4 million in capital. We are currently working to increase visibility and transparency in supply chains with household names like Nestle. Find out how you can build new business models with WWF’s unique blend of Panda Labs innovation methodology and sustainability expertise.

 

  

How OpenSC works

OpenSC enables businesses to track their products - anything from food to tissue paper - by assigning a unique ID to an individual product at its point of origin, such as the moment a fish is caught at sea.

The blockchain is a digital ledger that cannot be tampered with.  It can store a range of data, such as:

 

  • when, where and how the product was produced,
  • when and how it moved from origin to the consumer,
  • plus information about its social or environmental credentials


Consumers can also use OpenSC to learn more about the products they purchase. A simple example of the product in action is wild-caught Patagonian toothfish. By simply scanning a product QR code with their smartphone camera, OpenSC will show where the fish in front of them was caught, how it journeyed along the supply chain, and importantly - that it comes from a certified sustainable fishery and was not caught inside an established marine protected area.

 

OpenSC infographic © WWF-Australia

 

More sustainable supply chains

Growing numbers of consumers prefer to buy products that are sustainable and ethical. Increasingly, consumer purchasing decisions reflect their social and environmental concerns, as well as price and quality.

When it comes to the fishing industry, OpenSC is already able to verify whether fishing occurs in legal waters. For example, working with Austral Fisheries, OpenSC has traced their ‘Glacier 51’ Patagonian toothfish from the point of catch in Antarctic waters through to final customers in Asia, Europe and the Americas, using a combination of vessel monitoring data, machine learning software, the Internet of Things (IoT) and blockchain technology.

 

On top of the existing MSC sustainability certification of the overall fishery, OpenSC provides a specific, data-backed assurance to consumer that their fish has not been caught illegally in an established marine protected area.


Good for business

OpenSC is driven by the conviction that what is good for the planet and humanity, should be good for business. Improved supply chain traceability and transparency technology unlocks a wealth of benefits for businesses committed to more sustainable and ethical approaches.

By using OpenSC, consumers can also be confident about what they are eating, where it came from, and how it got to them. Businesses can share the journey of their products with their customers through engaging digital experiences in restaurants, supermarkets and online.

 

As a transparency platform, OpenSC will enable more responsible and ethical consumption, so that businesses and consumers alike can verify, trace and share data on the sustainability of their products.

 


 

Click here to learn more about OpenSC

Saving the planet with blockchain © Jared Cherup Flickr CC BY-NC-ND 2.0

© Jared Cherup Flickr CC BY-NC-ND 2.0

What is Blockchain?

Blockchain technology is a digital, tamper-proof record of information that is accessible to everyone. Although initially adopted by the financial industry, blockchain can also be used to track products as they move through the supply chain.

Information held on a blockchain exists as a shared — and continually reconciled — database. This means the blockchain cannot be controlled by any single entity. Information is stored in blocks that are identical across its network. Each transaction that’s entered essentially becomes locked in, so no other party can edit or alter someone else’s entry without everyone knowing it. This means information on a product going through multiple parties can be tracked and ensures transparency and accountability. Each time a product changes in composition or ownership, a new block of information is added on top of the previous information, thus making a chain.