Credible certification standards
WWF works with producers, food companies and other partners to develop credible, independent standards. These standards allow producers to demonstrate their responsible food production and give consumers confidence in sustainable sources. We're helping to develop standards for seafood, palm oil, sugar cane and beef production in Australia. Certified sustainable palm oil, for example, is now widely used, with companies such as Coles and Unilever committed to the sustainable sourcing of this common food ingredient. Coca-Cola and McDonald’s have also made global commitments to sourcing sustainable sugar and beef.