Grazing cattle in Bannockburn, Moora Plains © Ian McConnel / WWF-Aus

Grazing cattle in Bannockburn, Moora Plains © Ian McConnel / WWF-Aus

Project Pioneer

  • farming
  • food production
Our positive Project Catalyst experience with sugar cane growers in Reef catchments has demonstrated the meaningful role that industry can play in conservation. It's been a wonderful model for our next partnership, with the Queensland beef industry.

Through Project Pioneer, WWF is working with leading beef producers to develop, trial and validate improved livestock and pasture management that can deliver significant economic, social and environmental gains. Our major objective is to reduce run-off from farms and to improve water quality in the catchments feeding into the Great Barrier Reef lagoon.


To date, we’ve teamed up with University of Sydney and Resource Consulting Services (RCS), a leader in engaging and educating graziers in sustainable practices. Having developed case studies of best practice, we began trialling techniques in 2015 with funding from the John T Reid Charitable Trusts. In 2016 a grant from the federal government's Reef Trust program secured the project's future for the next three years.


A herd of crossbred heifers on buffel grass Bannockburn, Rockhampton © Ian McConnel / WWF-Aus


  • July 2014 We began developing case studies of sustainable grazing operations.
  • July 2015 With support from the John T Reid Charitable Trusts, and with partners Resource Consulting Services (RCS) and the University of Sydney, Project Pioneer began trialling and validating innovative practices on-farm.
  • July 2016 Project Pioneer is awarded a federal government Reef Trust program grant of $2.95 million over three years to encourage the adoption of sustainable practices among beef producers in Reef catchments.

© Sian Breen / WWF-Aus

Sign up to our newsletter

Mandatory field(s) marked with *

Tiger appeal

Endangered tigers are being killed, butchered and trafficked by global crime networks.