Sharing content from WWF | wwf

Sharing content from WWF

We encourage you to use and share our content

The pdfs, the flash files, the words - they're yours (but not the photos). All we ask is that you link back to our web site - and preferably directly to the page on which you found the original content.

(The legal licensing info for using content from this site is below to the right under "Content Licensing")

Using pictures

WWF is supported by a marvellous group of generous photographers who let us to use their images for free to help promote our work. They do this even though they depend on their images in order to make a living and earn an income.

This is why we cannot authorize you to use any images from this site UNLESS you use them in the original context in which you found them i.e. about WWF and mentioning WWF, and making sure you include the image copyright information.

So for example, taking and using the flash files or the banners/buttons from this site is OK. Or if you reproduce news from WWF and include the same photograph that we used next to your reproduced article, that too is OK.

However if you wish to use a photograph for any commercial or print purposes, or outside of a WWF context then you must first email

Content Licensing

Creative Commons License  The text on this site is licensed under a Creative Commons Attribution- Share Alike 3.0 License.
Additionally, permission is also granted to copy, distribute and/or modify text on this site under the terms of the GNU Free Documentation License.

Please do not use any text selectively in order to misrepresent WWF's position. Legal action may be taken if this occurs.

IMPORTANT: All images on this site do not fall under the the 2 licences above. You will need special and express permission. Contact to obtain permission.

Using the Panda symbol/logo

WWF's panda symbol is a registered trademark and is subject to copyright.

It must not be used or reproduced without express permission.

...but if the logo has already been incorporated by WWF in an image, banner or flash presentation, then that is OK - though you must never use such material to endorse or promote your site or products.

The letters “WWF” are also a registered trademark and must not be used to endorse or promote any products or services in any way, shape or form.

However, licensing and partnership possibilities are available... as you would have guessed... Please contact us for details.

Here's the legal fluff on the logo etc:
© 1986 Panda Symbol WWF - World Wide Fund For Nature (formerly World Wildlife Fund)
® "WWF" & "Living Planet" are WWF Registered Trademarks

Crediting text in print & web publications

For print any reproduction, in full or in part, must credit WWF as follows:
© [date of material] WWF-Australia ( Some rights reserved.

For a website then all you really need do is link back to our web site and, preferably directly to the page on which you found the original text.
  • Laurent Desarnaud

    Digital Manager

    WWF Australia,
    Sydney Main