Factorie
Through working constructively with fashion manufacturers and retailers like Factorie, WWF partnerships demonstrate how sustainability can make business sense: engaging audiences who care about the future of our living planet and securing environmentally and socially responsible product supply chains.
Factorie is part of the Cotton On Group. Since its inception in 1991, Cotton On Group has raised funds for charitable causes directly from its business. With support from the Cotton On Foundation the partnership between WWF and Factorie aims to bring to life for customers the stores' experience as an 'eco funhouse'. The partnership connects customers with WWF's conservation work and makes sustainability real for a youth clientele through a WWF-licensed product range: the range adheres to sustainability principles that cover sustainable sourcing, environmental standards and ethical labour standards.
Through the partnership, Factorie is drawing attention to the plight of the world’s dwindling population of wild tigers, and raising vital funds to ensure tigers' survival. Launched on the lunar new year for Year of the Tiger, the WWF licensed range supports WWF's on-ground projects in Malaysian forests. The full Factorie WWF licensed range is showcased in Factorie's online catalogue Factorie's store locator is located here.
To learn more about the Malayan tiger and WWF's work in Malaysia click here to the WWF-Malaysia site
