As part of our important work to protect global biodiversity, WWF is focusing its conservation efforts on threatened and endangered species whose survival cannot be ensured by preserving habitat alone.
Iconic and threatened animals and plants
A number of priority plant and animal species have been identified that are especially important to the health of the planet, either for their place in the ecosystem...
- Species forming a key part of the food chain
- Species essential to helping stabilise or regenerate habitats
- Species demonstrating broader conservation needs
...or for human survival
- Species vital to the health and livelihoods of local communities
- Species with high commercial value
- Species that are deemed important cultural icons.
Within these select species there are two groups:
1. Flagship Species - iconic animals
that provide a focus for raising awareness and action to fund broader conservation efforts.
2. Footprint-Impacted Species
– those under threat primarily due to unsustainable hunting, logging, fishing and other human activities.
By protecting these high-profile plant and animal species, we can also conserve many other ‘umbrella’ species which share the same habitat or are vulnerable to similar threats. They provide a focus for improving the way humans use natural resources, and stimulating action and funding to make our consumption patterns more sustainable.
Click here for information on WWF-Australia’s flagship and footprint species