A jaguar in the Amazon jungle / ©: Michel Gunther / WWF-Canon

WWF's global work

WWF's mission is to halt the degradation of our planet's natural resources and preserve our life-support system – the environment. By doing things smarter, we aim to build a future in which humans live in harmony with nature, preserving biodiversity so that we all benefit and enjoy our most precious gift. The Earth.

What does WWF do?


WWF works on the ground for direct conservation, as well as through innovative partnerships to promote advocacy and develop high-level policies that achieve specific environmental goals. We also work to make business and industry more sustainable, improve the lives of people, and protect nature and biodiversity for the long-term benefit of all.

WWF takes a two-pronged approach to meeting its goals and missions: by focusing on conserving critical areas and on protecting critical species that are particularly important for their habitat or for people.

WWF is also working to reducing humanity's ecological footprint – the amount of land, water and other natural resources needed to supply our food, building materials and fuels, and to absorb our carbon dioxide emissions.

Why do we do this?

Moloch horridus Thorny Devil Red Center Trail, Australia / ©: Klein & hubert / WWF
One species holds the future of this planet in its hands. That species is us. Yet our modern lifestyle is threatening not only our own existence, but that of all life on Earth.

Across the world, biodiversity and natural habitats are disappearing faster than ever. We are using land, wood, water, wild animals and other natural resources quicker than they can be replenished. We are polluting and altering natural habitats, changing the planet's climate, and damaging the very ecosystems that keep us alive.

Millions of people – rich and poor – are already experiencing the consequences of rising pollution, food and water insecurity, increased vulnerability to natural disasters and diseases, and the depletion of our natural assets.
Tropical coral reefs in the Coral Triangle with a little schooling batfish (Platax boersii), ... / ©: Jürgen Freund / WWF-Canon
© Jürgen Freund / WWF-Canon
WWF’s global conservation projects are visionary, large-scale efforts that focus our work where it is most needed to ensure the best possible results over the widest range of environmental issues.
WWF has 14 Global Initiatives.
Head portrait of Sumatran rhino (Dicerorhinus sumatrensis) Captive-Sumatran Rhino Sanctuary, within ... / ©: Naturepl.com / Mark Carwardine / WWF
© Naturepl.com / Mark Carwardine / WWF
WWF's global flagship species
“Populations of the most ecologically, economically and culturally important species will be restored and thriving in the wild”
There are 36 WWF Priority Species around the world.
Eastern Wheatbelt, Western Australia. / ©: Helena Mills / WWF-Aus
© Helena Mills / WWF-Aus
WWF's global priority places
“Biodiversity will be protected and well managed in the world’s most outstanding natural places.”
There are 35 WWF Priority Places around the globe.
Dense forest landscape of the northeast tip of Borneo, in the Malaysian state of Sabah, the habitat ... / ©: A. Christy Williams / WWF-Canon
© A. Christy Williams / WWF-Canon
WWF's mission and goals
WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature.