More than 200 million people rely on our oceans for their livelihoods and a further 950 million depend on them as a primary source of protein. However, they are not an inexhaustible supply of food and resources. Destructive fishing methods, bycatch and overfishing, are pushing our oceans to their limits.
By making the choice to only buy and eat sustainable seafood, consumers can contribute to the long-term health of our oceans. This choice also supports those fisheries operating sustainably and encourages others to follow suit.
The Asia-Pacific region is an important seafood market for Australia. We produce, export and import hundreds of thousands of tonnes of seafood each year to and from the region. The social, economic and environmental well-being of the region’s fisheries and aquaculture sectors are inextricably intertwined with ours.
As part of WWF’s Market Transformation Initiative
, WWF-Australia is working with leading seafood businesses to help them make the transition towards sourcing and stocking only ecologically sustainable products. These organisations are chosen because of their progressive practices and significant influence
over supply chains. We support their efforts to set an example for responsible seafood production and sustainable sourcing. Ultimately, we hope this will transform the entire industry across the Asia- Pacific region.
WWF has partnered with Blackmores, Coles, John West and Tassal to help them transition to responsibly sourced seafood and fish oil products by 2015. WWF
and our partners recognise Marine Stewardship Council
(MSC) and Aquaculture Stewardship Council
(ASC) certification as the highest standards available for sourcing sustainably caught and responsibly farmed seafood. Our partners have also signed the WWF Global Seafood Charter which sets out clear principles and objectives to safeguard marine ecosystems, ensuring the long-term viability of seafood supplies.