Love your forests header / ©: Love your forests

What is Love Your Forests?

In 2011, the United Nations International Year of Forests, WWF-Australia, the Forest Stewardship Council (FSC) and leading businesses using timber, pulp and paper began the Love Your Forests campaign to actively promote and support the FSC eco-label.

By promoting awareness of FSC, the campaign seeks to help consumers make the right choice when it comes to reducing their forest footprint.

How can I love my forests?

WWF believes that you can Love Your Forests in many ways:

• Reduce your consumption of paper and packaging
• Recycle all paper and timber products after use
• Look for the FSC logo on products, or to find an FSC-certified product or supplier go to
• Purchase 100% post-consumer recycled waste paper and recycled timber products.

See how WWF thinks you can use your consumer power for good.
Learn about why WWF supports FSC over other forest certification schemes.

Why should I love my forests?

In the past 10 years more than 1.3 million square kilometres of the world’s forests have been destroyed – an area roughly the size of Tasmania every six months. Most of these forests were biologically-rich tropical forests and home to such animals as orang-utans, tigers, and gorillas.

Some of this logging and forest conversion is also illegal. It has been estimated that Australia imports more than $400 million worth of illegal timber and wood products each year.

Read more on “threats to forests”.

FSC logo painted on sustainable harvested logs. Uzachi forest, Oaxaca, Mexico. / ©: N.C. Turner / WWF
Choose Forest Stewardship Council (FSC) certified good wood and paper products - good for forests, good for wildlife, good for people.


Our campaign partner

 / ©: Kimberly-Clark
Kimberly-Clark is committed to responsible fibre sourcing for its family care products.

How businesses can help

Global Forest Trade Network logo / ©: Global Forest Trade Network
The Global Forest and Trade Network (GFTN) is WWF’s initiative to eliminate illegal logging and drive improvements in forest management.
  • Mountain-ash eucalyptus tree (Eucalyptus regnans), Australia. / ©: Martin Harvey / WWF