Wind farm / ©: Michel Gunther / WWF-Canon

Transforming markets

Individuals cannot control all the elements that contribute to a sustainable lifestyle so WWF is working with government and business to find solutions for Australians to live more sustainably.

In particular, we are working with industry to effect large-scale shifts to more sustainable practices for the following commodities:

WWF works with business

WWF's approach to working with the private sector is constructive and solutions oriented. It is both collaborative in its methods and challenging in its objectives. Our basic guiding principles for corporate engagement are transparency, measurable results and the right to disagree.

Learn more on Who WWF works with.
This facility is owned and operated by New Britain Palm Oil Ltd. one of the first companies to be ... / ©: Jürgen Freund / WWF-Canon
© Jürgen Freund / WWF-Canon
Sustainable palm oil
Certified sustainable palm oil (CSPO) is palm oil that has been grown on a plantation that has been managed and certified in accordance with the Roundtable on Sustainable Palm Oil’s principles and criteria.
MSC certified seafood product, Switzerland. / ©: WWF-Canon / Elma Okic
© WWF-Canon / Elma Okic
Sustainable seafood
WWF promotes the Marine Stewardship Council (MSC), which is an independent, non-profit organisation set up to find a solution to the problem of overfishing.
Controlled directional felling in FSC-certified tropical rainforest producing Meranti timber for ... / ©: Edward Parker / WWF-Canon
© Edward Parker / WWF-Canon
Sustainable forestry
Forests are an amazingly rich natural resource, but they must be properly managed.
Cattle grazing in what was once a part of the Atlantic rainforest, now deforested, Bahía, Brazil. / ©: Michel Gunther / WWF-Canon
© Michel Gunther / WWF-Canon
Sustainable beef industry
Key beef industry players are engaged in a new global and Australian initiative to move existing beef production practices onto a sustainable footing.

How WWF works with business

WWF-Australia works with individual businesses at the organisational level to help design systems, processes and products that work within their goals, while also moving the company towards sustainability.

WWF has partnered with some of the country’s largest retailers and manufacturers to help them audit their current products and supply chain, and to conduct future planning.

In the past five years, WWF-Australia has been able to secure many commitments from industry in the areas of sustainable palm oil and sustainable forestry, and we are working hard to ensure that sustainable seafood is more widely available nationally.

Click here to learn more on Who WWF works with.
Girl using solar energy, USA / ©: National Geographic Stock / Michael Burcham / WWF
Girl using solar energy, USA
© National Geographic Stock / Michael Burcham / WWF

Adopt an animal

  • Panthera tigris altaica Amur tiger Juvenile resting Metro Toronto Zoo

    Tiger

    Your adoption of Kamrita the tiger will help WWF protect these big cats in the wild.

    Tiger

    or Adopt an animal

  • Bornean Pygmy elephant (Elephas maximus borneensis) mother walking with her calf along a road in the Danum Valley Conservation Area, Sabah, North Borneo, Malaysia.

    Pygmy elephant

    The Borneo pygmy elephant is now in danger of extinction and WWF estimates that there are as few as 1,500 individuals pygmy elephants remaining in the wild.

    Pygmy elephant

    or Adopt an animal

  • Orang-utan (Pongo pygmaeus), baby Semengoh Rehabilitation Center Sarawak, Borneo, Indonesia.

    Orang-utan

    Your adoption of Koyah will help WWF protect orang-utans in the wild through our campaign to stop habitat loss, hunting and illegal trade.

    Orang-utan

    or Adopt an animal

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Building a future in which people and nature thrive.

Photos and graphics © WWF or used with permission. Text available under a Creative Commons licence.