WWF works with some of Australia’s leading seafood businesses – chosen because of their progressive practices and significant influence over supply chains. We have partnered with Blackmores, Coles, John West and Tassal to help them transition to responsibly sourced seafood and fish oil products by 2015.
Transforming markets for a sustainable future
Recent expansion of palm oil production is a major cause of deforestation, habitat loss, air pollution and climate change. WWF-Australia helps companies deliver on their commitments to responsible sourcing of palm oil.
WWF aims to improve the way basic commodities are produced – to reduce environmental impacts while delivering social and economic benefits. However, this is no small task. How can WWF influence the buying habits of seven billion consumers or the production practices of 1.5 billion producers globally? The key is to work with the largest companies with the greatest influence on commodity supply chains: the big retailers, brand owners, manufacturers, processors, traders and bankers.
More and more companies are starting to make the change – to secure sustainable supplies of high-quality raw materials and enhance the appeal of their products to discerning consumers at the same time. Once there is sufficient demand for higher production standards, commodity markets reach a tipping point where sustainability becomes the norm. This approach gives us real leverage and an opportunity to reduce the negative impacts of production on critically endangered habitats and species, even as global demand for commodities continues to grow. We engage with the companies who work in these commodities in a range of ways.
Find out more here.