Transforming markets for a sustainable future
Our approach
WWF aims to improve the way commodities are produced – to reduce environmental impacts while delivering social and economic benefits. However, this is no small task. How can WWF influence the buying habits of seven billion consumers, or the production practices of 1.5 billion producers globally? The key
is to work with the largest buyers of
each commodity to transform the entire supply chain. WWF research shows that by shifting just 20% of market demand, we can influence up to half of commodity production.
More and more companies are starting to make the change – to secure sustainable supplies of high-quality raw materials and enhance the appeal of their products to discerning consumers at the same time. Once there is sufficient demand for higher production standards, commodity markets reach a tipping point where sustainability becomes the norm. This approach gives us real leverage and an opportunity to reduce the negative impacts of production on critically endangered habitats and species, even as global demand for commodities continues to grow. We engage with the companies who work in these commodities in a range of ways.
Find out more
here.
In Australia, we focus on the following commodities and sectors as part of our Markets Transformation Initiative:
