Southern right whale (Eubalaena australis) and a diver underwater off the Auckland Islands, New ... / ©: Brian J. Skerry / National Geographic Stock / WWF

Our work

With more than 50 years’ experience at an international level, and more than 25 years of operation in Australia, WWF is the world's largest and most respected independent conservation organisation.

Reef Appeal 2014

Tropical island and Acropora Coral reef. Heron Island, Great Barrier Reef. / ©: Gary Bell / OceanwideImages.com
The Reef is not a dump.

What’s happening to the Great Barrier Reef is a global environmental outrage.

Please make a gift to help WWF fight harder, stronger and smarter for the Reef.

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Our High Impact Initiatives

Our new five year plan has identified 6 important initiatives that will capitalise on WWF-Australia's strengths:

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Giant panda baby (Ailuropoda melanoleuca) aged 5 months, Wolong Nature Reserve, China. / ©: naturepl.com / Eric Baccega / WWF
© naturepl.com / Eric Baccega / WWF
WWF's global work
By doing things smarter, we aim to build a future in which humans live in harmony with nature, preserving biodiversity so that we all benefit and enjoy our most precious gift. The Earth.
Common Green Turtle Swimming in Indo Pacific Ocean. / ©: Jürgen Freund / WWF-Canon
© Jürgen Freund / WWF-Canon
Saving the natural world
WWF’s global mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.
From coal to clean. Wind and solar power generation provides a clean alternative for future ... / ©: Adam Oswell / WWF-Canon
© Adam Oswell / WWF-Canon
People and the environment
Do you ever stop to consider how great an impact you are having and whether the planet can cope with those pressures?
 / ©: Ellen Ariel / JCU / WWF-Aus
© Ellen Ariel / JCU / WWF-Aus
Partnership with Indigenous Communities
WWF works closely with Indigenous communities to protect our native plants and animals and their habitats so as to deliver enduring conservation outcomes.