Wolfmother, Missy Higgins and more jam for Earth Hour
21 Mar 2007
Missy Higgins is one of many artists that support Earth Hour
Eric Prydz, Missy Higgins, Silverchair, Wolfmother, Cat Empire, Mark Dynamix and Deni Hines.
It's not the next big festival line-up, but a who's who list of artists who have rallied behind Earth Hour, an environmental initiative aimed at changing Sydneysiders' attitudes and behaviours to carbon emissions, starting by switching off the city's lights from 7:30pm to 8:30pm on Saturday 31 March.
Why the groundswell of support from the music industry?
"Artists realise that they're in positions of huge influence, with their words and actions often having a real impact on the behaviour of their fans" said Andy Ridley, WWF-Australia's National Communications Manager. "It's great to see them combining this influence with a cause like Earth Hour to make a positive impact on our climate."
Swedish DJ Eric Prydz, whose remix of the Pink Floyd classic "Another Brick in The Wall" is accompanied by a compelling video drawing attention the dire global climate change situation, was contacted by an enthusiastic Ministry of Sound and immediately promised his support to Earth Hour.
He is joined on the dance front by Mark Dynamix, one of the biggest selling Australian DJs.
Artist commitments range from lending their name to the promotion of Earth Hour to involvement in WWF-Australia events being held in the lead-up to the event.
Deni Hines will be singing on the night, along with Megan Bowman and Deep Child, for a gathering of WWF Futuremakers at Circular Quay's Ocean Room, as well as addressing the group on the importance of looking after the earth.
Missy Higgins, Wolfmother and Cat Empire are lending their names to the cause for use in promoting Earth Hour through advertisements, online and in wider communication with the Sydney community.
Taking it one step further, Ben Gillies from Silverchair commented "It's really encouraging that so many people are finally taking global warming seriously and are willing to do anything, big or small, to help stop it. Earth hour is another wonderful way to be part of this global movement."
Andy Ridley from WWF-Australia continued: "Making Earth Hour happen is no easy task, but with the likes of the musos we've got spreading the word, it adds a whole new element of awareness to our cause."
People who visit www.earthhour.org and register their support now have the chance to win a Toyota Prius, giving even more reason to come on board.
So come March 31, make sure you rock out with the lights out!
Find out more
Jacqueline McArthur, Media Communications Manager, WWF-Australia
Phone: 02 9281 5515
Mobile: 0408 626 780
Email: jmcarthur@wwf.org.au
Notes
Award winning agency, Leo Burnett Sydney, is WWF's partner in the Earth Hour initiative. The agency, in collaboration with WWF, has created the Earth Hour identity and logo and a (forthcoming) dedicated holistic communications campaign, designed to harness the power of TV, radio, print and interactive.
To find out more about Earth Hour, Sydney residents and businesses can visit the official website www.earthhour.org. Visitors to the site can pledge their support and sign up to receive a free Earth Hour information pack which, in addition to providing further information on the campaign, gives them hints and tips on how to cut their household and office electricity bills and emissions.
