WWF-Australia is joining with Good Thnx, an Australian innovation that is creating a world with more gratitude, to invite one million Aussies to join them in saying Thnx and rewarding the Good in the community - using smartphones to unleash the power of gratitude and make a positive difference to the world.
The Good Thnx platform, developed in Adelaide, is built on a simple premise: when someone does something nice for you or good for the world (the Good), you can reward them by sending thanks plus a small donation to a charity of their choice (the Thnx).
WWF-Australia CEO Dermot O’Gorman said: “Whether it’s building a sanctuary for rock wallabies, or helping Indigenous rangers to save our marine turtles, WWF’s work is only made possible through the generosity of our supporters. Good Thnx is an innovative way for Aussies to say thanks to their mates, while also making an important contribution to preserving our natural environment."
Co-Founder of Good Thnx, Shannon Poulton, said the platform enables people to reward and reinforce good deeds: “The simple idea of embracing the power of gratitude and appreciation will act as a positive behavioural loop, encouraging more acts of kindness, and more rewarding of good behaviours, and on it goes.”
In addition to WWF, four other leading charities are partnering with Good Thnx: beyondblue, RSPCA South Australia, St Vincent de Paul Society Victoria, and World Vision Australia.
Poulton and fellow co-founder Ante Juricin, together with their charity partners, have been working on the platform in consultation with a heavy-hitting advisory board of Australians with world-class experience in Internet technology, consumer behaviour and social innovation1, including Alan Noble, Engineering Director at Google Australia & New Zealand; Adam Ferrier, Global Chief Strategy Officer at cummins&partners; and David Paterson, Chief Innovation Officer, World Vision Australia.
Australians can go to www.goodthnx.me from today and say thnx straight from their web browser, or download and use the free iOS or Android apps.
Thanks to a successful campaign on Aussie crowdfunding website Chuffed.org, the first 10,000 users will be credited with $1 on their account to get started on rewarding good, saying thnx and changing the world.
WWF-Australia Media Contact:
Charlie Stevens, Senior Communications Officer
Good Thnx was developed by Good Thnx Pty Ltd, a community-minded business headquartered in Adelaide, Australia, that applies commercial and technical disciplines for social good. www.goodthnx.me was built to make it much easier to give small amounts (micro-donations) to good causes while also significantly lowering the associated fundraising costs of registered charities. With goodthnx.me, there is no direct cost for a charity to be listed, nor for the receipt of donations. 100% of the intended donation passes through. It's also free for users to access online or via free apps to download.
To make goodthnx.me work, the Good Thnx Foundation was created. Good Thnx Foundation is a non-profit public ancillary fund, which means that it collects donations (also called 'gifts') from the public into its Gift Fund and then distributes those donations to charities and other organisations who have deductible gift recipient status under item 1 of the table in section 30-15 of the Income Tax Assessment Act 1997 (Cth).
Goodthnx.me is now open for all Australian charities with deductible gift recipient (DGR) status to join. There simply is no easier or lower-cost method of raising funds.
1. Advisory Board members are involved with Good Thnx in their own time, in a private capacity.