Help raise more than eyebrows to support endangered species.
WWF is inviting Australians to walk, bounce or hop back into the wildlife spirit this June, with the much-anticipated return of Wild Onesie Week 2015.
After a successful launch year, which saw more than 1,200 participants raise over $115,000 in 2014, Wild Onesie Week will return from 1st – 5th June 2015, coinciding with World Environment Day on Friday 5th June.
During the week, Australians are encouraged to take a walk on the wild side and don an animal onesie to once again raise funds and awareness for the conservation of threatened species in Australia and abroad.
Wild Onesie wearers are encouraged to set up a fundraising page, where friends, family and colleagues can sponsor individuals or teams to wear their animal onesies on their commute to work, in the office, or for the whole week.
In line with this, WWF-Australia has introduced the new Black-Flanked Rock Wallaby Onesie this year, joining WWF’s Giant Panda Onesie.
The native Australian marsupial has joined WWF-Australia’s priority species list, due to its vulnerability and risk of extinction. Since the arrival of Europeans and foxes, black-flanked rock wallabies have suffered many local extinctions and their distribution is now greatly reduced.
WWF-Australia CEO, Dermot O’Gorman said:
“After the incredible success of the inaugural Wild Onesie Week last year, which raised over $115,000 for endangered species conservation work around the world, we are extremely excited to bring it back for a second year. As it turns out, everyone loves to wear a panda onesie!
“This year we introduce a very important species close to Australians hearts, the black-flanked rock wallaby, in the hope of raising awareness about endangered species in our own backyard. The black–flanked rock wallaby is one of many endangered species that will benefit from the funds raised during Wild Onesie Week.”
Last year saw the campaign supported far and wide including by supermodel Samantha Harris; journalist, author and blogger Mia Freedman; Neighbours actress Jenna Rosenow; Channel V presenter Danny Clayton; and Nova 96.9 FM duo Fitzy and Wippa.
All donations raised from last year’s event helped support the conservation of some of Australia and the world’s most threatened species, including loggerhead turtles, giant pandas, orangutans and tigers.