toggle menu
WWF and Coles working together to preserve fish stock sign at a Coles Supermarket © WWF-Aus / Stepping Stone Films

WWF and Coles working together to preserve fish stock sign at a Coles Supermarket © WWF-Aus / Stepping Stone Films

Sustainable Seafood Day 2015: Aussie success stories in sustainability

19 Mar 2015

  • climate change
  • fisheries
  • food production
  • sustainable seafood

Australians have more opportunities than ever to choose sustainable seafood, with more and more Aussie companies offering certified products that are not only tasty but also help protect the marine environment.
On Sustainable Seafood Day, WWF-Australia calls on everyone who cares about our oceans to host their own sustainable seafood lunch or dinner with friends (visit for information on how to do this) and to look for seafood products carrying the blue Marine Stewardship Council (MSC) logo.
Shoppers should also look for new, farmed seafood products featuring the green Aquaculture Stewardship Council (ASC) ecolabel, arriving soon in supermarkets across Australia.
“This year’s Sustainable Seafood Day is cause to celebrate for anyone who loves Australia’s incredible marine environment, with more sustainable products available to shoppers than ever before,” said WWF-Australia Conservation Director Dr Ghislaine Llewellyn.
Some Aussie successes in sustainable seafood over the past year include:

  • Tasmania’s Tassal was the first farmed salmon company in the world to achieve 100% ASC certification across all of its facilities;
  • Coles Supermarkets removed seafood products rated as high risk to the environment, while increasing MSC and ASC certified products from just four per cent of its range in 2011 to over 30 per cent today;
  • John West (Australia) commissioned an independent audit of, and has achieved full electronic traceability for, its canned tuna range. John West also  promoted technological innovation to reduce fisheries bycatch by supporting a special prize in WWF’s 2014 Smart Gear Competition, won by SeaWave, a Dutch innovation company for a device to reduce seabird bycatch;
  • Blackmores offers a nutritional supplement derived from krill oil that is 100% MSC certified; the company is also investing in a project that will see the world’s largest single source of fish oil shift to MSC standards and is investing in the Antarctic Wildlife Research (AWR) fund, a recently launched fund to study the Antarctic ecosystems. 
“Consumers can help ensure a sustainable future for our oceans by looking for MSC certified wild caught and ASC certified farmed seafood,” Dr Llewellyn said.
From aquaculture operations in Tasmania to tuna fisheries in the Central Pacific, many Aussie seafood companies are supporting innovative approaches to ensure more sustainable fisheries management.
WWF-Australia Media Contact:
Charlie Stevens, Senior Communications Specialist