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Variety of fish swimming in the Great Barrier Reef, Queensland, Australia © Troy Mayne

Variety of fish swimming in the Great Barrier Reef, Queensland, Australia © Troy Mayne

Fight for the Reef launches advertising campaign

16 Jan 2015

  • marine pollution
  • tourism
  • climate change
  • fight for the reef
  • fisheries
  • great barrier reef

Fight for the Reef campaign has today released an advertising campaign to raise awareness of the most important issue to many Queenslanders, the impact of rapid over-industrialisation on the Great Barrier Reef.
The advert that has been released in time for the state election, calls on people to think about the Reef when they go to the polls on January 31.


The advert features Airlie beach local and commercial fishing business owner Tamie Scott and two of her children.

Tamie Scott said the Great Barrier Reef is a sustainable source of employment and income for thousands of people.
“Currently the Reef is under threat from the rapid expansion of megaports along its coastline.
“Millions of tonnes of dredging, some of which will be dumped on sensitive wetlands threatens the tourism and fishing industries. We rely on a healthy Reef environment.
“I’m doing this for my children and our community. We have a responsibility to future generations to protect the Reef, not allow its waters to be dredged up.
Felicity Wishart from the Australian Marine Conservation Society said “This election, the future of the Great Barrier Reef is one of the most important issues facing the state.
“Do we want a healthy Reef that provides employment and economic benefits or are we going to risk further damage from the Reef through port expansions, dredging, dumping and increased shipping?
"Every voting Queenslander can make a difference – They can vote to protect the Reef," said Ms Wishart.
WWF spokesperson Louise Matthiesson said the Reef is a major economic and environmental issue for the Queensland state election.
“Our Reef is worth $6 billion to the economy and is one of the seven natural wonders of the world,” she said.
“The Reef needs bipartisan support for a ban on dumping in the World Heritage Area and much bigger funding commitments from both sides of politics.
“All parties need to step up and make strong commitments to protect the Reef.”

WWF-Australia Media Contact:

Daniel Rockett