A. When it was founded in 1961, WWF stood for the ‘World Wildlife Fund’. As the organisation grew throughout the 70s and 80s, WWF began to expand its work to conserve the environment as a whole (reflecting the interdependence of all living things), rather
than just focussing on species. In 1986, WWF realised that the name no longer reflected the scope of our activities, so we changed our name to ‘World Wide Fund for Nature’ in all countries except the United States and Canada. The resulting
confusion and translation discrepancies across more than 15 languages led to the decision, in 2001, to adopt the original acronym – WWF - as our one, global name.
A. WWF works to conserve endangered species, protect endangered places, and address global threats to the planet, such as climate change. While a lot of our work is protecting endangered animals in the wild – including tiger, orang-utan, marine turtle,
rock-wallaby, dugong, snubfin dolphin – our expertise is not in dealing with issues relating to animals in captivity. While animal welfare is outside our expertise and our legally-binding constitution, we’re constantly striving to build a
world in which humans live in harmony with nature. For information about animal welfare issues, we suggest that you contact organisations such as HSI (the Humane Society International), World Animal Protection (formerly WSPA), or the RSPCA
(the Royal Society for the Prevention of Cruelty to Animals), which campaign to end captive animal abuse.
A. A WWF office in Australia was established and WWF-Australia was successfully incorporated on June 29, 1978 with a $50,000 grant from the Commonwealth Government and $20,500 in corporate donations. On April 17, 1979, the first annual general meeting
of trustees was held at the reception hall of the Sydney Opera House. Sir Peter Scott attended the AGM, commenting on the importance of the recently announced cessation of whaling in Australia.
A. WWF is the world’s largest and most respected independent conservation organisation, with over five million supporters and a global network active in over 100 countries on six continents. Our mission is to stop the degradation of the planet’s natural
environment and to build a future in which humans live in harmony with nature by:
• conserving the world’s biological diversity;
• ensuring that the use of renewable natural resources is sustainable; and
• promoting the reduction of pollution and wasteful consumption.
The WWF International Network is global, independent, multicultural and non-party political. WWF-Australia’s head office is located in Sydney, with regional offices in Brisbane, Canberra, Melbourne and Perth.
Contact details for all offices are listed on the contact page
A. WWF-Australia builds partnerships with local, state and federal governments, Indigenous communities, farmers, business and industry, and other NGOs. We also work with scientists, economists and other conservation groups in order to create solutions
to Australia’s environmental problems. WWF-Australia involves local communities and Indigenous peoples in the planning and execution of our field programs, respecting their cultural as well as economic needs.
A. The inspiration for the panda in WWF’s world-recognised logo came from Chi-Chi, a giant panda that had arrived at the London Zoo in 1961, when WWF was being created. Aware of the need for a strong, recognisable symbol that would overcome all language
barriers, WWF’s founders agreed that the large, furry animal with her appealing, black-patched eyes would make an excellent logo. The first sketches were done by the British environmentalist and artist Gerald Watterson in 1961. Based on these,
Sir Peter Scott, one of WWF’s founders, drew the first logo, and said at the time: “We wanted an animal that is beautiful, is endangered, and one loved by people around the world. We also wanted an animal that symbolised all that was disappearing
in the natural world.” The black-and-white panda has since come to stand as a symbol for conservation worldwide.