- be global, independent, multicultural and non party political
- use the best available scientific information to address issues and critically evaluate its endeavours
- seek dialogue and avoid unnecessary confrontation
- build concrete conservation solutions through a combination of field-based projects, policy initiatives, capacity-building and education work
- involve local communities and Indigenous peoples in the planning and execution of its field programs, respecting their cultural as well as economic needs
- strive to build partnerships with other organisations, governments, business and local communities to enhance WWF’s effectiveness
- run its operations in a cost-effective manner and apply donors’ funds according to the highest standards of accountability.
Our missions & goals
Our mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world’s biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption.
Our approach and goals
WWF has two approaches for conserving biodiversity:
- conserving the Earth’s most outstanding places
- conserving species that are particularly important for habitats or people.
By strategically focusing our efforts on global priority places and species, WWF will also help to conserve the many other species that share these habitats and/or are vulnerable to the same threats.
The important places and environmental issues that we have built our Australian conservation projects around are:
• The Heart of Borneo
• The Coral Triangle
• The Great Barrier Reef
• The Southwest Australia Ecoregion
• Tackling climate change
• Transforming markets (large scale industrial change in areas of agriculture, fishing and natural resources).
Read more about our 6 High Impact Initiatives.