In Australia, one of the key commodities WWF focuses on is seafood. Millions of people in the Asia-Pacific region rely on our oceans for their livelihoods and as a primary source of protein – and Australia produces, exports and imports hundreds of thousands of tonnes of seafood each year. However, there is not an inexhaustible supply of resources. Destructive fishing methods, bycatch and overfishing, are pushing our oceans to their limits. The social, economic and environmental wellbeing of the region’s fisheries and aquaculture sectors are inextricably intertwined with ours.
That’s why WWF works with Australia’s leading seafood businesses – selected because of their progressive practices and significant influence over their supply chains. We support their efforts to set an example for responsible seafood production and sustainable sourcing. Ultimately, we hope this will transform the entire industry across the Asia- Pacific region.
Partnership with John West – aiming to source all products sustainably by 2015
One of these partnerships is with John West, one of Australia’s largest seafood brands. In 2012, WWF entered into a 3-year partnership with John West to improve the sustainability of their seafood supply chain. This partnership commits John West to sourcing all products sustainably by 2015. This means:
> By 2015 John West will end sourcing tuna from fisheries using methods that current science shows to be unsustainable such as the use of FAD-associated purse seine caught tuna and will only sell tuna caught using environmentally responsible methods, currently defined to include pole & line and un-associated purse seine. New fishing technologies, processes or practices that are developed must be shown through independent, peer-reviewed research to have an equal or lower level of by-catch and/or habitat damage and/or ecosystem impacts and/or impact on CPUE data collection as those methods mentioned above before being considered as sustainable alternatives.
John West are also required to meet key milestones to ensure they are on track towards their 2015 sustainability commitment. WWF provides John West with expert advice and helps to review their seafood sources.
The partnership also aims to educate consumers about sustainable seafood choices, including Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) certified products.
The John West & WWF Sustainable Seafood Partnership helps both organisations come closer to reaching their environmental goals, contributing to a future in which sustainable fisheries thrive in healthy ecosystems – benefiting the people, businesses and species that depend on them.
John West in Australia and New Zealand is owned and operated by Simplot Australia, one of the ten largest food and beverage companies in the region. In addition to the John West brand, Simplot Australia’s canned seafood portfolio incorporates the Seakist and Ally brands. These additional brands are part of the sustainable seafood partnership.
Click here for more information about WWF Strategic partnerships and WWF Transforming markets page
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John West commitments
Canned salmon: All John West Red and Pink Salmon products canned in Alaska already carry the MSC certification.