A female engineer in a white hardhat phoning on a cellphone against a background of wind turbines ... / ©: Istockphoto.com / WWF-Canada
WWF engages and partners in diverse ways with the private sector – to contribute to the organisation’s mission and objectives, generate investment in WWF projects, and help build organisational capacity.

WWF implements strategic partnerships with major businesses to bring about transformational changes in supply chains and reduce the impacts of business operations on the environment and climate.

WWF also engages with companies to raise critical funds for global conservation projects, communicate the WWF message to customers, employees and suppliers, and improve the efficient and effective delivery of operations.

How we work

WWF's approach to working with the private sector is constructive and solutions oriented. It is both collaborative in its methods and challenging in its objectives. Our basic guiding principles for corporate engagement are transparency, measurable results and the right to disagree.

Learn more about ‘How we work with business’
diagram showing how WWF works with businesses
Terry O’Brien, Managing Director of Simplot Australia and CEO Dermot O'Gorman. John West launch of ... / ©: Timothy Burgess
© Timothy Burgess
Strategic partnerships
WWF partners with leading major retailers, brands and manufacturers and their supply chains to reduce the impacts of doing business and transform markets in key global commodities − such as seafood, timber, beef and sugarcane.


Project Catalyst: Harvesting sugar-cane, Mackay-Whitsunday region. / ©: The Coca-Cola Foundation
© The Coca-Cola Foundation
Project sponsorships
Business partners support WWF through investments in conservation projects.
Timber, legally harvested by the Samatex company which participates in WWF's Global Forest Trade ... / ©: Hartmut Jungius / WWF-Canon
© Hartmut Jungius / WWF-Canon
GFTN partnerships
Members of the GFTN commit themselves to tracing their timber and paper products back to the forest source.
Stylish businessman in a suit and tie with a fresh green leaf in his pocket signals his intent to ... / ©: Istockphoto.com / WWF-Canada
© Istockphoto.com / WWF-Canada
Workplace giving
Business partners support WWF through workplace giving, one of the simplest ways that businesses can help, and a way to engage their staff.
WWF Panda logo on canvas bag (detail). / ©: WWF
© WWF
Brand licensing
WWF partners with brands to promote WWF projects using the iconic Panda logo to communicate the WWF message to new audiences and showcase what can be achieved using responsibly-sourced materials.
WWF Amex Credit Card / ©: American Express / WWF
© American Express / WWF
Affinity partnerships
Affinity partnerships provide exclusive benefits to WWF supporters while also raising funds for WWF projects.
A girl holding an earth globe map of the world, showing Africa and South America. 11 March 2008. / ©: Juan Carlos DEL OLMO / WWF-Spain
© Juan Carlos DEL OLMO / WWF-Spain
Pro Bono
A range of business partners support WWF through pro bono contributions and in-kind gifts
A computer keyboard features a green environmental recycle button. / ©: Istockphoto.com / WWF-Canada
© Istockphoto.com / WWF-Canada
What businesses can do
Follow the links below to find out how your business can start the sustainability journey and support WWF’s ground-breaking work.
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Adopt an animal

  • Panthera tigris altaica Amur tiger Juvenile resting Metro Toronto Zoo

    Tiger

    Your adoption of Kamrita the tiger will help WWF protect these big cats in the wild.

    Tiger

    or Adopt an animal

  • Bornean Pygmy elephant (Elephas maximus borneensis) mother walking with her calf along a road in the Danum Valley Conservation Area, Sabah, North Borneo, Malaysia.

    Pygmy elephant

    The Borneo pygmy elephant is now in danger of extinction and WWF estimates that there are as few as 1,500 individuals pygmy elephants remaining in the wild.

    Pygmy elephant

    or Adopt an animal

  • Orang-utan (Pongo pygmaeus), baby Semengoh Rehabilitation Center Sarawak, Borneo, Indonesia.

    Orang-utan

    Your adoption of Koyah will help WWF protect orang-utans in the wild through our campaign to stop habitat loss, hunting and illegal trade.

    Orang-utan

    or Adopt an animal

  • Green sea turtle (Chelonia mydas), Sipadan Island, Semporna, Sabah, Malaysia. 19 June 2009.

    Marine turtle

    Your adoption of Hector the turtle will help WWF to protect marine turtles around Australia.

    Marine turtle

    or Adopt an animal

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Building a future in which people and nature thrive.

Photos and graphics © WWF or used with permission. Text available under a Creative Commons licence.