A female engineer in a white hardhat phoning on a cellphone against a background of wind turbines ... / ©: Istockphoto.com / WWF-Canada
WWF engages and partners in diverse ways with the private sector – to contribute to the organisation’s mission and objectives, generate investment in WWF projects, and help build organisational capacity.

WWF implements strategic partnerships with major businesses to bring about transformational changes in supply chains and reduce the impacts of business operations on the environment and climate.

WWF also engages with companies to raise critical funds for global conservation projects, communicate the WWF message to customers, employees and suppliers, and improve the efficient and effective delivery of operations.


How we work

WWF's approach to working with the private sector is constructive and solutions oriented. It is both collaborative in its methods and challenging in its objectives.
Our basic guiding principles for corporate engagement are transparency, measurable results and the right to disagree.

Learn more about ‘How we work with business’

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Want to know more about how WWF works with business?
diagram showing how WWF works with businesses
Terry O’Brien, Managing Director of Simplot Australia and CEO Dermot O'Gorman. John West launch of ... / ©: Timothy Burgess
© Timothy Burgess
Strategic partnerships
WWF partners with leading major retailers, brands and manufacturers and their supply chains to reduce the impacts of doing business and transform markets in key global commodities − such as seafood, timber, beef and sugarcane.

Project Catalyst: Harvesting sugar-cane, Mackay-Whitsunday region.
 / ©: The Coca-Cola Foundation
© The Coca-Cola Foundation
Project sponsorships
Business partners support WWF through investments in conservation projects.
Timber, legally harvested by the Samatex company which participates in WWF's Global Forest Trade ... / ©: Hartmut Jungius / WWF
© Hartmut Jungius / WWF
Business initiatives
WWF develops business initiatives and platforms to deliver conservation outcomes, including the Global Forest & Trade Network (GFTN) which seeks to work with companies to trace their timber and paper products back to the forest source.
Stylish businessman in a suit and tie with a fresh green leaf in his pocket signals his intent to ... / ©: Istockphoto.com / WWF-Canada
© Istockphoto.com / WWF-Canada
Workplace giving
Business partners support WWF through workplace giving, one of the simplest ways that businesses can help, and a way to engage their staff.
WWF Panda logo on canvas bag (detail). / ©: WWF
Brand licensing
WWF partners with brands to promote WWF projects using the iconic Panda logo to communicate the WWF message to new audiences and showcase what can be achieved using responsibly-sourced materials.
A girl holding an earth globe map of the world, showing Africa and South America. 11 March 2008. / ©: Juan Carlos DEL OLMO / WWF-Spain
© Juan Carlos DEL OLMO / WWF-Spain
Pro Bono
A range of business partners support WWF through pro bono contributions and in-kind gifts
Adam Harrison, Global Palm oil Lead for WWF.
WWF’s 5th Annual Market Transformation Initiative ... / ©: Romy Photography
© Romy Photography
Supply Risk Analysis
WWF consults with businesses seeking to understand their systemic risks in relation to commodities in their products and the geographical regions from where they are sourced. It analyses indicators across four key themes: supply security and governance, environmental, social. and economic risk.
A computer keyboard features a green environmental recycle button. / ©: Istockphoto.com / WWF-Canada
© Istockphoto.com / WWF-Canada
What businesses can do
Follow the links below to find out how your business can start the sustainability journey and support WWF’s ground-breaking work.