WWF implements strategic partnerships with major businesses to bring about transformational changes in supply chains and reduce the impacts of business operations on the environment and climate.
WWF also engages with companies to raise critical funds for global conservation projects, communicate the WWF message to customers, employees and suppliers, and improve the efficient and effective delivery of operations.
How we workWWF's approach to working with the private sector is constructive and solutions oriented. It is both collaborative in its methods and challenging in its objectives.
Our basic guiding principles for corporate engagement are transparency, measurable results and the right to disagree.
Learn more about ‘How we work with business’
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WWF develops business initiatives and platforms to deliver conservation outcomes, including the Global Forest & Trade Network (GFTN) which seeks to work with companies to trace their timber and paper products back to the forest source.
WWF partners with brands to promote WWF projects using the iconic Panda logo to communicate the WWF message to new audiences and showcase what can be achieved using responsibly-sourced materials.
WWF consults with businesses seeking to understand their systemic risks in relation to commodities in their products and the geographical regions from where they are sourced. It analyses indicators across four key themes: supply security and governance, environmental, social. and economic risk.