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Silhouetted ants walk in a line down a leaf © Chris Martin Bahr / WWF

Silhouetted ants walk in a line down a leaf © Chris Martin Bahr / WWF


WWF's global mission – to build a future in which humans live and prosper in harmony with nature – sees us operating at all levels. Our practical programs and ground-breaking campaigns resonate regionally, nationally and internationally. This not only requires big-picture thinking; it also demands policies befitting the breadth and scale of our work.

We're committed to following a set of guiding policies to ensure that everything we do is carried out ethically. These policies give structure to WWF's global network and help us to integrate social dimensions into our conservation endeavours.

For while responsible trade and investments and good environmental governance are all critical to ensuring the responsible management of our natural capital, so, too, are people. Including social equity in our programs – on the ground and within the boardrooms and businesses that we operate – assures local communities vital input.

Feedback is also important both to WWF and our partners because it helps us to continually strive for improvement.
Details of how you can send us your comments can be found on our Contact us page.


Human Rights / Poverty / Child Protection / Gender / Indigenous / HIV Aids / Reproductive Health and Family Planning / Disability 

Equity, fairness, impartiality, tolerance and justice – these are practices that we embrace and embed in the way we work. The policies below reflect our dedication and commitment to:


  •  promoting the integration of human rights into conservation policy and practice;
  •  embracing a pro-poor approach to conservation, to find equitable solutions for people and the environment and enable local people to play a key part in creating  solutions for sustainable development; 
  •  assessing and eliminating or mitigating the risk of child abuse associated with the delivery of WWF and partner organisation programs and activities; 
  •  an ongoing commitment to equity and integrating a gender perspective in our policies, programs, and projects, as well as in our own institutional structure;
  •  respecting Indigenous and Traditional Peoples' human and development rights and recognising the importance of conserving their cultures;
  •  endorsing the Australian Aid program's approach to family planning and reproductive health;
  •  non-discrimination against colleagues or applicants having, perceived as having, living with or otherwise affected by HIV or AIDS; and 
  •  non-discrimination against people with disabilities, and ensuring that programs are disability inclusive and activities promote accessibility.

Human Rights policy Poverty and conservation policy Child Protection policy Gender policy Indigenous policy HIV Aids policy Reproductive Health and Family Planning policy Disability policy


WWF does not tolerate fraud or corruption. Proven fraudulent or corrupt activity is treated as gross misconduct and disciplinary action up to and including termination is taken. We may also initiate civil action to recover losses.

Fraud & Corruption Prevention policy Internal Investigations and Disciplinary Panels Procedure policy Conflict of Interest policy Whistleblower policy


Funds and other resources raised by or provided to us must not fund or otherwise support any activity that is directed towards welfare, evangelism, proselytism and missionary work or partisan political activities.

Welfare, Evangelism and Partisan Politics policy


We seek the genuine, informed, consensual participation of local people and their representatives in our aid and development programs. We assess the impact of our activities on the environment, species and communities, and promote environmentally sustainable development.

Community Participation and Environment policy


WWF avoids involvement in terrorist activities and working with organisations that support terrorism. We confirm the identity, credentials and good standing of the people or organisations that we directly assist, to ensure that they are not associated with terrorism.

Counter-terrorism policy


We are committed to high ethical standards and the protection of our reputation as a professional and responsible conservation organisation.


Our Code of Ethical Conduct sets the standards of behaviour and describes the decision-making processes expected of all WWF-Australia Board members, staff members, volunteers and interns.


We are expected to apply WWF’s values and principles when making decisions on behalf of the organisation or when making decisions that may impact or reflect upon WWF and its public image.

Code of Ethical Conduct policy


WWF has a duty of care to its supporters and the general public to ensure that all feedback and complaints are handled sensitively and effectively.

To ensure this we have a Complaint Handling Policy that outlines our procedures. It remains an essential part of our focus on supporter satisfaction and is a way of maintaining and building relationships.

WWF-Australia Complaint Handling policy