WWF's global mission – to build a future in which humans live and prosper in harmony with nature – sees us operating at all levels. Our practical programs and ground-breaking campaigns resonate regionally, nationally and internationally. This not only requires big-picture thinking; it also demands policies befitting the breadth and scale of our work.
We're committed to following a set of guiding policies to ensure that everything we do is carried out ethically. These policies give structure to WWF's global network and help us to integrate social dimensions into our conservation endeavours.
For while responsible trade and investments and good environmental governance are all critical to ensuring the responsible management of our natural capital, so, too, are people. Including social equity in our programs – on the ground and within the boardrooms and businesses that we operate – assures local communities vital input.
Feedback is also important both to WWF and our partners because it helps us to continually strive for improvement.
Details of how you can send us your comments can be found on our Contact us page.