Tassal is the most significant aquaculture business in Australia by volume and market share. With products found in fishmongers and supermarkets around the country, the Tasmanian firms committed to leading the salmon farming industry by example.
Tassal is vertically integrated across its entire salmon farming production and retail chain. Running such large-scale operations in Tasmania’s delicate marine habitats requires careful management to avoid unwanted environmental side-effects.
WWF has worked with Tassal since 2012, offering expert advice on its sustainability strategy and guiding the company as it implemented audited standards of sustainable practice.
In November 2014 Tassal became the first producer of farmed salmon in the world to achieve full Aquaculture Stewardship Council (ASC) certification.
ASC certification is the highest independent standard for responsibly farmed seafood in the world. It provides consumers with scientifically robust assurances that they are purchasing seafood from farms that manage their impacts on surrounding environments and communities.
As the market leader for farmed salmon in Australia, Tassal's commitment has had a profound influence. Expectations for sustainability within the industry and among consumers has grown considerably in the wake of its actions.
The Bottom Line
Aquaculture – the farming of sea or freshwater food, including animals and plants – will play an increasingly important role in feeding the world as our population and wealth grows. With good management and operational practices, aquaculture can be practiced sustainably to reduce its environmental impact.
Tassal's salmon farms are leading the way in ASC best practice – having achieved the highest credible aquaculture sustainability standards in the world – and others are catching on.
PROJECTS SUPPORTED BY TASSAL