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Anchoveta (Engraulis ringens) fished. Peru, June 2015 © WWF / Adrian Portugal

Anchoveta (Engraulis ringens) fished. Peru, June 2015 © WWF / Adrian Portugal


  • corporate partnership
  • sustainable seafood
  • whales

Blackmores logoAustralia's leading natural health company, Blackmores, has grown from a family-owned business to one of the leading stocks on the Australian Stock Exchange. 


Many of the company's popular vitamin, herbal and mineral supplements are based on natural ingredients, including fish and krill oils. As the popularity of ’well-being’ grows amongst the Australian public, so too does the demand for ingredients in products related to this area.


Well-being for us is linked to well-being for the planet. As a result, Blackmores has been working with WWF to pursue the highest standards of sustainability for its ingredients. Blackmores is a signatory to the WWF Global Seafood Charter and has made a considerable investment in marine conservation projects.


Partnership wins

All of Blackmores krill oil is now sourced from the Marine Stewardship Council (MSC) certified sustainable fishery in the Southern Ocean. WWF considers MSC to be the world's best standard for sustainable wild-caught seafood and vital to the maintenance of ocean health.


Blackmores also helped to fund a fisheries improvement project for the Peruvian anchovy fishery, an important global source of fish oils, and the fishery is now working towards achieving MSC certification. A second project supported by Blackmores is the tracking of blue whales by satellite to improve the knowledge of this elusive species. And finally, now completed, the successful Ghost Nets project, tackling harmful marine debris in our oceans.


And the WWF-Blackmores partnership is still going strong. We are now assessing other ingredients used in the company's products, to further improve the sustainability of Blackmores' operation.

 Fishermen check and collect the fishing net, Peru. August 2015 © WWF / Ana Castañeda

The bottom line

WWF believes that it is possible for humans to live in harmony with nature. In the face of increasing demands for food and nutrition, Blackmores is showing how companies can adopt practices that help to support the biodiversity and health of the land, waterways and oceans that support us.

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