Rainforest interior, near Arenal Volcano National Park. Costa Rica © Tim Cronin

Tim Cronin

Sustainable Forestry Manager

My passion for forests was borne out of growing up on the foreshores of Sydney Harbour, and getting lost and causing mischief in the bushland. As a kid, it felt like my own little patch of Borneo or the Amazon … especially when I’d climb over the fence into Taronga Zoo.

Many of the forests that WWF is working to conserve – such as those across Southeast Asia – are a long way from Sydney. But the choices we make here can still make a difference. I try to help companies, governments and consumers make good choices, by using their influence in a positive way and recognizing that forests are worth much more than just the timber in the trees or the land on which they stand.

I’ve spent the past decade working on issues related to sustainable land use across the world. I was based in Asia for more than four years – primarily in Indonesia and China – and it was here that I became fascinated by the complex relationship between conservation and development. One thing I’ve learned is that these two things are not mutually exclusive.

One day I look forward to showing my children the same forests I’ve been fortunate enough to enjoy.


It feels like we’re at a tipping point; that the choices we make now can shift our pathway towards sustainable development – or not. I’m pretty excited to work for an organization that’s helping to make sure these choices are the right ones.

© Sian Breen / WWF-Aus

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