Reef crest dominated by robust branching corals and coralline algae, Great Barrief Reef © WWF / James Morgan

Jenny O'Donnell

Fundraising Director

I’m the Fundraising Director at WWF and my role, together with my team, is to inspire Australians to donate to our conservation work. Every day I am touched by the warmth and generosity of our wonderful supporters who, each time we reach out, respond with their encouragement and donations, enabling our on-ground teams to give some of our most threatened Australian species a chance to recover.

One of the highlights of my job was to visit the rocky outcrop of Nangeen Hill in Western Australia, where the population of black-flanked rock wallabies was decimated by foxes and feral cats. I spoke to our on-ground partners there who were concerned that the tiny remaining population of five rock-wallabies could be extinct within months. We put out an urgent call to our supporters for help and they gave, first to help build a predator-proof fence – then they gave more to replant feeding grounds. Just three years later 39 black-flanked rock-wallabies were living on Nangeen Hill; 15 of the females with pouch young or joeys by their sides!

There is so much work to be done to save endangered species worldwide, and before joining WWF I had no idea how many species were dying out in our own backyard! Every time we celebrate a success with our partners and supporters, I am reminded of the famous quote by Sir Peter Scott, WWF’s Founder: “We shan’t save all we should like to, but we shall save a great deal more than if we had never tried.”

© Sian Breen / WWF-Aus

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